Testimonial Advertising Frameworks Map
The FTC Endorsement Guides explain the principles of testimonial advertising, but they don't explain how testimonial proof should be structured.
One thing is clear: disclaimers determine structure.
In practice there are two approaches:
* proof structures without disclaimers
* proof structures with disclaimers.
👉 What the Map Shows
The Testimonial Advertising Framworks Map visually explains:
* How disclaimers determine testimonial structure
* How specific provisions of the Endorsement Guides map to structures
* How the two proof structures are used in practice
* How proof arguments and supporting context shape net impressom
👉 Download
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